Wednesday, 9 November 2011

Reflection of as a Document Designer

As a document designer, it is important to understand the cultural context of specific society before the writing planning. This is because the meaning making by the human to the document is based on the cultural knowledge in terms of beliefs, attitudes, and values (Shriver 1997, p. 372). Thus, such cultural consideration is served as a way to connect reader’s habits and expectations in the understanding of the publishing content.

Furthermore, as the advanced technology has advocated the prevalence of the Internet (it has lead to the emergence of new media such as microblogging and vlog), hence there is increasing importance of both verbal and visual structure in document designs nowadays. A combination of text, image, motion, and sound in the documents is significant to catching the eyes of busy readers (Kress and van Leeuwen 2006, p. 176).

The most important characteristic to the document designers is to have highest ethical communication. Especially when the topic discussion involves personal privacy, inaccurately report the news might destroy other’s reputation and status. Thus, the document designers should taking responsibility for these choices as the central of document designs, because the advancement of human well-being and advancement of knowledge are the ultimate purposes for publication (Lynch 2011, p. 1778).
What Do You Think as a Document Designer?


References

Kress, G & van Leeuwen, T 2006, Chapter 1: The Semiotic Landscape: Language and Visual Communication, Reading Images, pp. 16-44.

Lynch, A 2011, ‘Publication of Research: The Ethical Dimension’, Journal of Dental Research, vol. 73, no. 11, pp. 1778 -1782, <http://jdr.sagepub.com.ezlibproxy.unisa.edu.au/content/73/11/1778.full.pdf+html>.

Schriver, KA 1997, Chapter 6: The Interplay of Words and Pictures, Dynamics in Document Design: Creating Texts for Readers, pp. 361-441.

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